Stop wondering where next month's patients will come from
Fee-for-service & PPO-exiting practices add $120K–$250K in annual production when they dominate local search. We’ve built the only system that makes Google Business Profiles actually generate predictable patient flow, not just visibility.
Hey There!
Here's why your dental practice isn't getting enough patients...
Your marketing agency is lying to you.
Not maliciously. They probably believe what they’re telling you.
But when they say you need “better SEO” or “more content” or “a website refresh”, they’re solving the wrong problem.
Here’s what’s really happening:
You search “dentist near me” in your city. Three practices show up in the map pack. Yours isn’t one of them.
Not because your website is bad. Not because you need more blog posts. Not because your domain authority is too low.
Because your Google Business Profile is incomplete.
And no, I don’t mean “not optimized.” I mean incomplete. As in: missing the exact signals Google uses to decide which practices get phone calls and which ones stay invisible.
Your SEO agency doesn’t know this because they’ve never analyzed 10,000+ dental practices to see what actually drives patient calls.
We have.
We found the same gaps in 87% of practices:
- Wrong categories (or missing categories entirely)
- No strategic posting around high-value keywords
- Zero Q&A optimization
- Photos that don’t trigger Google’s relevancy signals
- No systematic review generation
These aren’t small issues. These are revenue killers.
And while your agency sends you reports about “traffic growth,” “impressions,” and “keyword rankings,” your competitors with complete GBPs are answering the calls that should be going to you.
The worst part?
You’re probably paying $2,000–$5,000/month for this. And they genuinely think they’re helping you.
They’re not.
“I know what you’re thinking.”
“Another agency promising they’re different.”
Fair. You’ve heard it before. Hell, you’ve probably hired agencies who said exactly that.
Here’s what makes us actually different and I can prove it:
We didn’t guess at what works. We analyzed 10,000+ dental practices across all 50 states.
Most agencies build strategies based on:
- What worked for their last 5 clients
- Generic SEO best practices
- Whatever Google’s algorithm update says this month
We built our system based on the largest independent research study on dental practice visibility ever conducted.
We know, with data, exactly what separates practices with predictable patient flow from practices wondering where next month’s patients will come from.
And it’s not “blended search” or “omnichannel marketing” or whatever buzzword agencies are selling this year.
It’s fixing the specific gaps in your Google Business Profile that cost you 30-40 high-value patients per year.
Everything else is noise.
Nicole Kolesar, Founder & CEO of Practiwrite
How we fix what your agency missed:
The Practiwrite Local 30-Day System
Most agencies promise results in “6-12 months.” We deliver measurable impact in 30 days. Here’s exactly how:
Week 1: Google Business Profile Audit & Optimization
What we do:
🔷 Audit your GBP against our 50-state research database
Identify every gap costing you patient calls (categories, posts, Q&A, photos, reviews)
Optimize for the exact search terms high-value patients use in your market
Set up strategic posting cadence around your most profitable procedures
What you get: Complete gap analysis showing what you're losing (and to whom)
Optimized GBP that triggers Google's relevancy signals
Clear visibility into why you weren't ranking and what changed
Timeline: 5-7 business days
Week 2: Local Service Ads Setup & Launch
What we do: Implement Google's Local Service Ads (the "Google Guaranteed" badges at the top of search)
Target high-value patient types (fee-for-service, implants, cosmetic, emergency)
Set up call tracking so you know exactly where every patient comes from
Optimize for cost-per-lead (not cost-per-click like wasteful Google Ads)
What you get:
Patient calls from motivated searchers, not tire-kickers
🔷 30-50% lower cost per patient vs traditional Google Ads
🔷 Pay-per-lead pricing (only pay when patients actually contact you)
🔷 Full call tracking and attribution
Timeline: 3-5 business days (then ongoing optimization)
Week 3: Review Generation & Map Pack Defense
What we do:
Implement systematic review generation (not begging patients after appointments)
Optimize review responses to maximize conversion signals
Build review velocity to maintain and improve map pack rankings
Monitor competitor activity and adjust strategy
What you get:
Consistent flow of authentic 5-star reviews
Maintained (or improved) map pack position
Protection against competitors trying to outrank you
Review responses that convert searchers into callers
Timeline: Ongoing (system runs passively after setup)
Week 4: Search Visibility Expansion
What we do:
Expand GBP optimization to adjacent service areas (if you serve multiple cities)
Target high-value procedure keywords (implants, Invisalign, veneers, emergency)
Analyze the first 30 days of data and optimize based on actual performance
Build monthly reporting around metrics that matter (calls, bookings, revenue)
What you get:
Expanded visibility in surrounding markets
Visibility for your most profitable services
Data-driven optimization (not guesswork)
Clear monthly reports showing calls, patient sources, and ROI
Timeline: Ongoing monthly optimization
Our Services Work for ALL Areas of Dentistry
We don’t waste your money with busy work. Our mission is to get more butts in your chairs. Period. Everything we do is designed to get you MORE revenue, not vanity metrics. But don’t take our word for it. We can show you, not tell you, what we can do.
Why we're different from every other dental marketing agency
We didn’t guess. We analyzed 10,000+ dental practices across all 50 states.
Most dental marketing agencies build strategies based on:
- What worked for their last 5 clients
- Generic SEO “best practices”
- Whatever they learned at the last marketing conference
We built our system based on the largest independent research study on dental practice visibility ever conducted.
We analyzed:
- GBP configurations across every state
- What separates top-performing practices from invisible ones
- Which optimization patterns actually drive patient calls (not just traffic)
- The exact gaps costing practices $47K+ in lost patients annually
The result: We know, with data, what works. Not theories. Not hunches. Data.
We only work with dental practices
Not restaurants. Not lawyers. Not “local businesses.”
Dental practices.
We know:
- How patients search for dentists (versus other service providers)
- The difference between PPO practices and fee-for-service positioning
- What “dental implants near me” searchers want versus “teeth cleaning” searchers
- How to optimize for high-value procedures, not just volume
When you work with a generalist agency, they’re learning dental marketing on your dime.
We’ve been doing nothing but dental practice marketing for a decade.
We measure what matters (not vanity metrics)
Most agencies report on:
- Website traffic
- Impressions
- Engagement rates
- Keyword rankings
We report on:
- Patient inquiry calls (tracked and attributed)
- Cost per new patient
- Map pack rankings
- Booked appointments
- Revenue impact
If it doesn’t affect your phone ringing or your revenue, we don’t waste your time reporting on it.
We fix what your previous agency missed
You’ve probably been told you need:
- More blog content
- Better backlinks
- Social media engagement
- A website redesign
Meanwhile, your Google Business Profile had gaps your agency didn’t even know to look for.
We don’t do generic SEO. We don’t chase algorithm updates. We don’t optimize things that don’t drive patient calls.
We fix the specific gaps in your GBP that cost you 30-40 high-value patients per year.
That’s it. That’s the whole strategy.
And it works because it’s based on analyzing what actually works across 10,000+ practices, not what some marketing guru says should work.
We deliver results in 30 days, not 6 months
Most agencies promise results “in time.”
We deliver measurable impact in 30 days:
- Optimized GBP (Week 1)
- LSAs generating calls (Week 2)
- Review generation running (Week 3)
- Full reporting and optimization (Week 4)
Most practices see 40-60% more patient inquiry calls within 60 days.
Not “increased visibility.” Not “improved rankings.”
More calls. More patients. Trackable, measurable, provable.
Schedule a Strategy Session with me
A 20-30 minute deep dive into your current marketing efforts, how you stack up to your competitors, and your practice goals.
Get your Dental Practice Roadmap
This is your custom-made roadmap for your practice showing you everything you need to do to get more patients in your chairs, including your investment and timeline before you see results.
Start getting more patients
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients see results within 30 days.
Find out what you're losing
Get your free Dental Practice Roadmap
We’ll analyze your GBP against our database of 10,000+ dental practices and show you:
The exact dollar amount you’re losing in lost patients annually Every gap your previous agency missed (categories, posts, Q&A, photos, reviews) Who’s outranking you in the maps pack (and why) The 30-day fix with a specific timeline and expected results
No obligation. No sales pitch. Just data.
If your GBP is already fully optimized (rare), we’ll tell you.
If you have fixable gaps (likely), you’ll know exactly what it costs and what you’ll get.
Most practices discover they’re losing $47,000–$120,000 in annual production from gaps they didn’t know existed.
A Message From The Founder of Practiwrite
Most Dental Marketing Agencies Are Full of Sh*t.
They’re more focused on getting more traffic and duping you with busywork masquerading as results. We’re focused on getting you more high-quality patients. Period.
I’ve worked with dental practices for over ten years. I know what matters to you.
Everything we do is geared towards getting you more patients in your chairs and bursting your bank account at the seams.
We don’t care about traffic.
We don’t care about “leads.”
From our SOPs to our contracts (we don’t lock you in), we aren’t here to bill you for busywork.
We’re here to get more people in your chairs.
Nicole Kolesar
-Founder & CEO of Practiwrite