One system. Four sprints. Predictable patient flow.
Why we don't offer typical "SEO packages"
Most dental marketing agencies offer:
- Bronze package ($1,500/month)
- Silver package ($3,000/month)
- Gold package ($5,000/month)
What’s the difference? More blog posts. More keywords. More reports.
The problem: None of that fixes why your phone isn’t ringing.
After analyzing 10,000+ dental practices, we found the real problem:
87% of practices have incomplete Google Business Profiles. These gaps control whether you show up in the top 3 Google Maps results, where 63% of patient calls come from.
Week 1-2: Fix visibility (your GBP gaps)
Week 3-4: Fix conversion (your website issues)
Ongoing: Keep both optimized and working together
Most agencies optimize everything. We optimize what drives calls.
After analyzing 10,000+ dental practices, we know exactly which optimizations move the needle on patient acquisition—and which ones are a waste of time and money.
You don’t need:
- A complete website redesign
- Blog posts about dental hygiene
- Social media content calendars
- Fancy website features
You need:
- Top 3 Google Maps rankings (visibility)
- Service pages that convert clicks into calls (conversion)
- Technical foundation that supports your GBP (alignment)
- Review generation that maintains rankings (defense)
That’s what we fix. In 30 days. Then we keep it optimized ongoing.
The 4-Sprint System: How we get your phone ringing in 30 days
This isn’t a 6-month roadmap. This isn’t “give it time and see what happens.”
This is a 30-day system that fixes the specific GBP gaps costing you patient calls.
Sprint 1: Dual Audit & GBP Optimization (Week 1)
What we audit:
GBP Analysis:
- Every gap costing you patient calls (categories, posts, Q&A, photos, reviews)
- Competitive analysis (who’s ranking in the top 3 and why)
- Missing signals that keep you invisible in the maps pack
Website Analysis:
- Service pages: which procedures need dedicated pages, which pages need refreshing
- Technical issues affecting local rankings (speed, mobile, schema, NAP consistency)
- What’s actually broken vs what doesn’t matter
What we DON’T audit:
- Your blog engagement or social media metrics
- Generic SEO metrics that don’t affect your phone ringing
- Vanity improvements that look good but don’t drive revenue
What we optimize (Week 1):
- Complete GBP optimization (categories, Q&A, photos, strategic posts)
- Begin technical SEO fixes that affect GBP rankings
What you get:
- Complete audit report showing exactly what’s costing you calls
- GBP optimized and triggering Google’s relevancy signals
- Clear roadmap for Weeks 2-4
Typical outcome: Maps pack position improves within 7-10 days
Investment: $3,997
SPRINT 2: Local Service Ads + Critical Website Fixes (Week 2)
What we do:
LSA Implementation:
- Set up Google’s Local Service Ads (the “Google Guaranteed” badges)
- Target high-value patient types (fee-for-service, implants, cosmetic, emergency)
- Implement call tracking for full attribution
- Optimize for cost-per-lead (not wasteful cost-per-click)
Website /Technical Foundation:
- Fix critical technical issues affecting rankings (speed, mobile responsiveness, indexing)
- Correct NAP inconsistencies across the website and web
- Implement schema markup (local business, dentist, reviews)
- Fix broken links and crawl errors
What we DON’T do:
- Redesign your entire website (you don’t need it)
- Build features that don’t affect calls (fancy animations, complex navigation)
- Optimize pages that don’t drive revenue
What you get:
- LSAs generating patient calls within 48 hours of launch
- Website technical foundation that supports (not fights) your GBP
- Call tracking showing exact source of every patient inquiry
Typical outcome:
- Patient call volume increases 20-40% from LSAs alone
- Cost per patient 30-50% lower than Google Ads
Investment: Included in $3,997 fee
LSA budget (paid to Google): $1,500-3,000/month, depending on market
SPRINT 3: Review Generation & Service Page Optimization (Week 3)
What we do:
Review System:
- Implement systematic review generation (not begging patients)
- Optimize review responses to maximize conversion
- Build review velocity to maintain map pack dominance
- Monitor competitor review activity
Website/Service Pages:
- Create new service pages for high-value procedures (implants, cosmetic, Invisalign, emergency)
- Refresh existing service pages with proper optimization
- Ensure every service page matches your GBP categories (alignment = rankings)
- On-page optimization (titles, metas, H1s, internal linking)
What we prioritize:
- Service pages for procedures that drive revenue (not everything you offer)
- Pages that match what high-value patients actually search for
- Content that converts searchers into callers (not just ranks)
What we DON’T do:
- Create pages for every minor service you offer
- Write blog posts about dental hygiene tips (unless they drive calls)
- Optimize content that doesn’t affect your bottom line
What you get:
- Consistent flow of 5-star reviews
- Service pages that reinforce GBP signals (Google sees alignment = better rankings)
- Website content that converts searchers into patients
Typical outcome:
- Review velocity increases 3-5x
- Website traffic from GBP clicks increases 40-60%
- Click-to-call conversion improves 20-30%
Investment: Included in $3,997 fee
SPRINT 4: Expansion & Final Website Optimization (Week 4)
What we do:
GBP Expansion:
- Expand optimization to adjacent service areas (if you serve multiple cities)
- Optimize for high-value procedure keywords (where the money is)
- Set up strategic posting schedule for ongoing visibility
Website/Conversion Optimization:
- Complete remaining high-priority service pages
- Internal linking structure (guide visitors to booking/calling)
- Final schema markup implementation
- Performance testing and optimization
Performance Analysis:
- Review 30-day results (calls, rankings, traffic, bookings)
- Identify what’s working and what needs adjustment
- Set ongoing optimization strategy
What we focus on:
- Only the optimizations that keep your phone ringing
- Only the pages that drive revenue
- Only the technical work that affects rankings
What you get:
- Fully optimized GBP (visibility)
- Website optimized to convert GBP traffic (conversion)
- Both working together, not against each other
- Clear data on what’s driving results
Typical outcome:
- Sustained top 3 map pack rankings
- 40-60% increase in total patient inquiry calls
- Predictable monthly patient flow
Investment: Included in $3,997 fee
MONTH 2+ ONGOING OPTIMIZATION
What we manage monthly:
GBP Management:
- Strategic posting 2-3x per week (targeting high-value procedures)
- Q&A monitoring and updates
- Review generation system maintenance
- Review response optimization
- Competitor monitoring and defense
LSA Management:
- Budget optimization based on performance
- Call quality monitoring
- Bid adjustments for better ROI
- Lead tracking and attribution
Website Management:
- Add/refresh 1-2 service pages per month (as needed for new services or market opportunities)
- Ongoing technical monitoring and fixes
- Schema updates
- Performance optimization
- Blog content if needed for specific keyword opportunities
What we DON’T do:
- Optimizations that don’t affect your phone ringing
- Content for the sake of content
- Reports full of vanity metrics
Reporting:
- Monthly Loom video call reviewing performance
- Clear report tying our work to calls, bookings, rankings, and cost per patient
- Clear ROI tracking (revenue impact, not just traffic)
Investment: $3,997/month (month-to-month, no long-term contract)
WHAT’S INCLUDED IN $3,997/MONTH:
✓ Complete GBP audit and optimization
✓ Local Service Ads setup and ongoing management
✓ Review generation system
✓ Website audit (technical + service pages)
✓ Technical SEO fixes (focused on what affects rankings)
✓ Service page creation/optimization (as many as needed for impact)
✓ Ongoing page optimizations (only what drives calls)
✓ Schema markup implementation
✓ Monthly Loom reporting calls
✓ Blog content if needed for keyword opportunities
✓ Call tracking and attribution
LSA Budget (separate, paid to Google): $1,500-3,000/month, depending on market
Total monthly investment: $5,497-6,997/month
Typical annual production increase: $120K-$250K
WHAT’S NOT INCLUDED (Separate Project Fees):
❌ Major website redesign (you probably don’t need it)
❌ E-commerce functionality
❌ Online booking system integration
❌ Custom features or advanced functionality
If you need these, we’ll quote them separately. But most practices don’t need them to get their phone ringing.
Additional Services For Specific Revenue Growth Goals
The 4-Sprint System is our core service. It fixes the fundamental problem (GBP gaps) that keeps your phone from ringing.
Some practices also need:
Meta Ads for High-Value Cosmetic & Implant Cases
When you need this:
- You’re offering high-ticket cosmetic services (veneers, smile makeovers, full-mouth rehab)
- You want to target specific demographics beyond local search
- You need retargeting for website visitors who didn’t book
What we do:
- Create highly targeted Meta ad campaigns for cosmetic/implant procedures
- Target affluent demographics in your service area
- Build retargeting campaigns for website visitors
- A/B test creative and messaging
What you don’t get:
- This is NOT a replacement for GBP optimization
- This is NOT for general “new patient” acquisition (LSAs are more cost-effective for that)
- This is a supplement, not a standalone strategy
Investment: $2,500/month (in addition to 4-Sprint System)
Minimum ad spend: $1,500/month
When this makes sense: You’re already dominating local search and want to layer in paid social for high-value cases.
Multi-Location GBP Management
When you need this:
- You have 2+ practice locations
- Each location needs separate GBP optimization
- You want centralized management and reporting
What we do:
- Optimize GBPs for all locations
- Standardize posting and review generation across locations
- Create location-specific LSA campaigns
- Unified reporting showing performance by location
Investment: $3,997/month per additional location (first location included in 4-Sprint System)
When this makes sense: You’re a multi-location group practice or DSO.
PPO Transition Strategy & Positioning
When you need this:
- You’re actively transitioning from PPO to fee-for-service
- You need help communicating value to patients
- You need website messaging and content that supports FFS positioning
What we do:
- Audit current website messaging for PPO dependency signals
- Rewrite service pages and about page to position for FFS
- Create content addressing common FFS objections
- Script development for front desk (how to handle insurance questions)
Investment: One-time project, $4,500–$8,500 (depending on scope)
When this makes sense: You’re mid-transition and need help with messaging.
Case Studies: What happens when you fix what's actually broken
4-Sprint System results:
Dr. Miller, Chagrin Falls, Ohio practice
- Challenge: Spending $3,200/month on Google Ads, getting 11 calls/month, mostly price shoppers
- Solution: Implemented 4-Sprint System
- Results: Now generating 28 new patient calls per month, significantly higher quality (fee-for-service minded patients)
- Production increase: $18,000/month in 90 days
Multi-location group practice in the Columbus, Ohio area
- Challenge: Three locations, invisible in Maps, relying on insurance referrals
- Solution: Multi-location GBP management + 4-Sprint System
- Results: All three locations are now the top 3 in their respective maps pack
- Production increase: $47,000/month across locations within 6 months
Solo practitioner in Philadelphia, PA, competitive urban market
- Challenge: Great reviews, good website, still losing to corporate chains
- Solution: 4-Sprint System
- Results: Outranking two corporate chains, 40+ calls/month (up from 12)
- Production increase: $120,000 first year
How do you know which service you need?
Most practices start with the same thing: the 4-Sprint System. Here’s how to know if you need anything else.
You need the 4-Sprint System if:
- Your phone isn’t ringing enough
- You’re not in the top 3 Google Maps results
- You’re frustrated with your current marketing agency
- You want predictable patient flow
- You’re fee-for-service or transitioning off PPOs
→ Start here. This fixes the fundamental problem.
You ALSO need Meta Ads if:
- You’re already dominating local search (top 3 map pack)
- You offer high-ticket cosmetic services ($5K+ cases)
- You want to target specific demographics beyond local searchers
- You have budget for additional paid advertising ($4K+/month total)
→ Add this after the 4-Sprint System is working.
You ALSO need Multi-Location Management if:
- You have 2+ locations
- Each location needs separate optimization
- You want centralized reporting
→ Essential for multi-location practices.
You ALSO need a PPO Transition Strategy if:
- You’re actively moving away from insurance dependency
- Your website or GBP still positions you as a PPO practice
- You need help with FFS messaging and positioning
→ One-time project to support your transition.
Still not sure?
Get a free GBP audit. We’ll show you exactly what you’re losing and which services make sense for your practice.
Find out what you're losing
Most dental practices don’t know they have GBP gaps until we show them.
Get your free audit and we’ll show you:
- Exact dollar amount you’re losing annually
- Every gap your agency missed
- Who’s outranking you and why
- Which services you actually need (with clear pricing)
No obligation. No sales pitch. Just data.
Frequently Asked Questions
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"Do you only optimize GBP or do you also fix websites?"
Both, but in the right order. Week 1-2: We fix your GBP (the thing controlling whether you show up in the top 3 map pack) Week 3-4: We optimize your website (so the clicks you're now getting turn into calls) Why this order matters: If we fixed your website first, you'd have great conversion but no traffic (because you're still invisible in the map pack). If we only fixed your GBP, you'd get clicks but poor conversion (because your website isn't optimized). You need both. In the right order.
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If I'm ranking in my area, will you help my competitors rank here too?
Absolutely not. I only work with ONE dental practice in a geographic area.
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How is this different from the SEO agency I already have?
Most dental SEO agencies optimize your website and chase keyword rankings. That's fine, but it doesn't fix the fundamental problem: your Google Business Profile gaps that control whether you show up in the top 3 map pack results. Here's the difference: Traditional SEO agencies focus ONLY on your website (where patients rarely go first) We focus on your GBP FIRST (where 63% of patient calls come from), then your website. But if your phone isn't ringing, your SEO agency is optimizing the wrong thing.
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How long does this take to work?
Most practices see an increase in calls within 30 days, with significant patient growth by month 3. However, every market is different. For more competitive areas like New York City, Miami, LA County, Chicago, etc., it will take longer. Week 1: GBP optimized, gaps fixed. Week 2: Local Service Ads generating calls. Week 4: Full performance data and optimization. Most practices see 40-60% more patient inquiry calls within 60 days. This isn't a 6-12 month "give it time" situation. When you fix GBP gaps, results happen fast.
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Do I need a new website?
Most of the time, no. Unless your website is garbage (hopefully it's not). After analyzing 10,000+ dental practices, we found that website quality has almost zero correlation with patient call volume. What matters is whether you show up in the top 3 Google Maps results when patients search "dentist near me." Your GBP controls that, not your website. If you have a functional website (it loads, it has your services listed, it has a phone number), that's enough. We focus on fixing what's actually broken.
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Do you work with practices outside major metropolitan areas?
Yes. In fact, smaller markets often see faster results due to less competition.
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How do I know you won't drop me for a competitor offering more money?
Once I commit to your practice, that geographic area is locked. I actually turn away prospects regularly because I already serve someone in their area. Your success is my reputation, and I'm not interested in short-term thinking.
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What if I'm already in the top 3 map pack?
Then you're in the top 13% of dental practices (based on our research). But that doesn't mean you're fully optimized. We've audited practices ranking #1 in the map pack and still found: Missing categories that limit visibility for high-value procedures. Q&A sections that aren't converting searchers into callers. Review response strategies that are leaving money on the table. LSA opportunities they're missing entirely. Get the free audit. If you're genuinely fully optimized (rare), we'll tell you. If we find gaps (likely), you'll know exactly what you're leaving on the table.
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What's the difference between Google Ads and Local Service Ads?
Google Ads (the old way): Pay per click (even if they don't call). Costs $50-150+ per click for dental keywords. Patients often click multiple ads before calling anyone. High waste, unpredictable ROI. Local Service Ads (the better way): Pay per lead (only when patients actually contact you). "Google Guaranteed" badge increases trust. Show up above regular Google Ads 30-50% lower cost per new patient. We use LSAs, not Google Ads.
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Do I have to sign a long-term contract?
No. Month-to-month terms. We don't lock you into 6-12 month contracts because we don't need to. When practices see results (more calls, lower cost per patient, top 3 map pack rankings), they stay. If we're not delivering results, you shouldn't be stuck paying us.
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What if I'm still on PPO plans?
Our system works for PPO practices, but we specialize in fee-for-service and practices transitioning away from PPO dependency. Why? Because the patient acquisition strategy is different: PPO practices need volume (lots of patients, thin margins). FFS practices need quality (fewer patients, higher case acceptance, better margins). Our GBP optimization and LSA targeting are built for practices that want quality over volume. If you're transitioning off PPOs, we can also help with messaging and positioning (see our PPO Transition Strategy add-on service).
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Can you guarantee results?
No one can guarantee specific results in marketing (anyone who does is lying). But here's what we can show you: Before you spend a dollar, your free GBP audit shows exactly what you're losing (with dollar amount). Competitive analysis showing who's taking your patients. Clear timeline and expected outcomes based on our research. After 30 days: Map pack ranking improvement (trackable). Patient inquiry call increase (tracked with call tracking). Lower cost per new patient (measurable). Most practices see 40-60% more patient calls within 60 days. That's not a guarantee; it's what actually happens when you fix GBP gaps. If you're not seeing results, we keep working until you do (or you cancel, month-to-month).