Your Google Business Profile is costing you $47,000+ in lost patients this year
Most dental practices have incomplete Google Business Profiles without realizing it. After analyzing 10,000+ practices, I found the same gaps killing patient flow: missing GBP signals that keep you invisible in Google Maps, and websites that don’t convert the traffic you DO get.
Hey There!
Here's why you're losing money every month....
Why your phone isn’t ringing (even with a decent website)
Here’s what’s actually happening:
Step 1: Patient searches “dentist near me”
Step 2: Google shows top 3 map pack results
Step 3: Patient clicks one of those 3
Step 4: Patient lands on website, decides whether to call
Most dental marketing agencies only optimize Step 4 (your website).
They build beautiful sites, write blog posts, chase keyword rankings, all while you’re invisible in Step 2 (the map pack where 63% of clicks happen).
We optimize Steps 2 AND 4.
First: We fix your GBP gaps so you show up in the top 3 map pack (visibility)
Then: We optimize your website so clicks turn into calls (conversion)
You need both. In the right order.
But here’s what makes us different: We only optimize what actually affects your phone ringing.
No blog posts about flossing tips.
No vanity redesigns.
No content that looks good but doesn’t drive revenue.
Just the optimizations that fill your chairs with quality, fee-for-service patients.
After analyzing 10,000+ dental practices, I know exactly what drives calls. I fix that. Nothing else.
Now, I know what you’re thinking.
“Another agency promising they’re different.”
Fair. You’ve heard it before. Hell, you’ve probably hired agencies who said exactly that.
Here’s what makes us actually different and I can prove it:
We didn’t guess at what works. We analyzed 10,000+ dental practices across all 50 states.
Most agencies build strategies based on:
- What worked for their last 5 clients
- Generic SEO best practices
- Whatever Google’s algorithm update says this month
We built our system based on the largest independent research study on dental practice visibility ever conducted.
We know, with data, exactly what separates practices with predictable patient flow from practices wondering where next month’s patients will come from.
And it’s not “new followers” or “omnichannel marketing” or whatever buzzword agencies are selling this year.
It’s fixing the specific gaps in your Google Business Profile that cost you 30-40 high-value patients a month.
Everything else is noise.
Nicole Kolesar, Founder & CEO of Practiwrite
The Practiwrite Local 4 Week Sprint System
Most agencies promise results in “6-12 months.” We deliver measurable impact in 30 days. Here’s exactly how:
Week 1: Google Business Profile Audit & Optimization
What we do:
🔷 Audit your GBP against our 50-state research database
🔷 Identify every gap costing you patient calls (categories, posts, Q&A, photos, reviews)
🔷 Optimize for the exact search terms high-value patients use in your market
🔷 Set up strategic posting cadence around your most profitable procedures
What you get:
🔷 Complete gap analysis showing what you’re losing (and to whom)
🔷 Optimized GBP that triggers Google’s relevancy signals
🔷 Clear visibility into why you weren’t ranking and what changed
Timeline: 5-7 business days
Week 2: Local Service Ads Setup & Launch
What we do:
🔷 Implement Google’s Local Service Ads (the “Google Guaranteed” badges at the top of search)
🔷 Target high-value patient types (fee-for-service, implants, cosmetic, emergency)
🔷 Set up call tracking so you know exactly where every patient comes from
🔷 Optimize for cost-per-lead (not cost-per-click like wasteful Google Ads)
What you get:
🔷 Patient calls from motivated searchers, not tire-kickers
🔷 30-50% lower cost per patient vs traditional Google Ads
🔷 Pay-per-lead pricing (only pay when patients actually contact you)
Full call tracking and attribution
Timeline: 3-5 business days (then ongoing optimization)
Week 3: Review Generation & Map Pack Defense
What we do:
Implement systematic review generation (not begging patients after appointments)
Optimize review responses to maximize conversion signals
Build review velocity to maintain and improve map pack rankings
Monitor competitor activity and adjust strategy
What you get:
Consistent flow of authentic 5-star reviews
🔷 Maintained (or improved) map pack position
Protection against competitors trying to outrank you
Review responses that convert searchers into callers
Timeline: Ongoing (system runs passively after setup)
Week 4: Search Visibility Expansion & Website Optimization (Week 4)
What we do:
GBP Expansion to adjacent service areas (if applicable)
Optimize for high-value procedure keywords (implants, Invisalign, veneers)
Website Support:
🔷 Create/optimize service pages that match your GBP categories
Fix technical SEO issues (speed, mobile, schema markup)
Ensure NAP consistency across your website and GBP
Optimize on-page elements (titles, meta descriptions, internal linking) Add local schema markup to reinforce GBP signals
Performance Analysis:
🔷 Review 30-day data (calls, rankings, traffic)
Optimize based on actual performance
Build monthly reporting dashboard
What you get:
Website that reinforces GBP signals (not working against them)
Service pages for high-value procedures (matching GBP categories)
Technical foundation that supports local rankings
Data-driven optimization roadmap
Why this matters:
Your GBP tells Google “we do dental implants.” Your website should have a dedicated implants page that reinforces that signal.
When they’re misaligned (GBP says one thing, website says another), Google gets confused and your rankings suffer.
We make sure your GBP and your website work together, not against each other.
Typical outcome:
🔷 Website traffic increases 40-80% (GBP drives more clicks)
🔷 Click-to-call conversion improves 20-30% (optimized website converts better)
🔷 Sustained top 3 rankings (GBP + website signals aligned)
Our Services Work for ALL Areas of Dentistry
We don’t waste your money with busy work. Our mission is to get more butts in your chairs. Period. Everything we do is designed to get you MORE revenue, not vanity metrics. But don’t take our word for it. We can show you, not tell you, what we can do.
Why we're different from every other dental marketing agency
We didn’t guess. We analyzed 10,000+ dental practices across all 50 states.
Most dental marketing agencies build strategies based on:
- What worked for their last 5 clients
- Generic SEO “best practices”
- Whatever they learned at the last marketing conference
We built our system based on the largest independent research study on dental practice visibility ever conducted.
We analyzed:
- GBP configurations across every state
- What separates top-performing practices from invisible ones
- Which optimization patterns actually drive patient calls (not just traffic)
- The exact gaps costing practices $47K+ in lost patients annually
The result: We know, with data, what works. Not theories. Not hunches. Data.
We only work with dental practices
Not restaurants. Not lawyers. Not “local businesses.”
Dental practices.
We know:
- How patients search for dentists (versus other service providers)
- The difference between PPO practices and fee-for-service positioning
- What “dental implants near me” searchers want versus “teeth cleaning” searchers
- How to optimize for high-value procedures, not just volume
When you work with a generalist agency, they’re learning dental marketing on your dime.
We’ve been doing nothing but dental practice marketing for a decade.
We measure what matters (not vanity metrics)
Most agencies report on:
- Website traffic
- Impressions
- Engagement rates
- Keyword rankings
We report on:
- Patient inquiry calls (tracked and attributed)
- Cost per new patient
- Map pack rankings
- Booked appointments
- Revenue impact
If it doesn’t affect your phone ringing or your revenue, we don’t waste your time reporting on it.
We fix what your previous agency missed
You’ve probably been told you need:
- More blog content
- Better backlinks
- Social media engagement
- A website redesign
Meanwhile, your Google Business Profile had gaps your agency didn’t even know to look for.
We don’t do generic SEO. We don’t chase algorithm updates. We don’t optimize things that don’t drive patient calls.
We fix the specific gaps in your GBP that cost you 30-40 high-value patients per year.
That’s it. That’s the whole strategy.
And it works because it’s based on analyzing what actually works across 10,000+ practices, not what some marketing guru says should work.
We deliver results in 30 days, not 6 months
Most agencies promise results “in time.”
We deliver measurable impact in 30 days:
- Optimized GBP (Week 1)
- LSAs generating calls (Week 2)
- Review generation running (Week 3)
- Full reporting and optimization (Week 4)
Most practices see 40-60% more patient inquiry calls within 60 days.
Not “increased visibility.” Not “improved rankings.”
More calls. More patients. Trackable, measurable, provable.
Find out how much money you're losing
Get your free Dental Practice Roadmap
We’ll analyze your GBP against our database of 10,000+ dental practices and show you:
The exact dollar amount you’re losing in lost patients annually Every gap your previous agency missed (categories, posts, Q&A, photos, reviews) Who’s outranking you in the maps pack (and why) The 30-day fix with a specific timeline and expected results
No obligation. No sales pitch. Just data.
If your GBP is already fully optimized (rare), we’ll tell you.
If you have fixable gaps (likely), you’ll know exactly what it costs and what you’ll get.
Most practices find out they’re losing $47,000–$120,000 in annual production from gaps they didn’t know existed.
A Message From The Founder of Practiwrite
Most Dental Marketing Agencies Are Full of Sh*t.
They’re more focused on getting more traffic and duping you with busywork masquerading as results. We’re focused on getting you more high-quality patients. Period.
I’ve worked with dental practices for over ten years. I know what matters to you.
Everything we do is geared towards getting you more patients in your chairs and bursting your bank account at the seams.
We don’t care about traffic.
We don’t care about “leads.”
From our SOPs to our contracts (we don’t lock you in), we aren’t here to bill you for busywork.
We’re here to get more people in your chairs.
Nicole Kolesar
-Founder & CEO of Practiwrite