Practiwrite Local 4 Sprint System

“What if I already have someone managing my GBP?”

Most GBP management services do basic optimization:

• Claim and verify the profile
• Add some photos
• Maybe respond to reviews

They miss the strategic optimizations that actually affect rankings:

• Optimal category selection based on search volume
• Q&A optimization for high-value keywords
• Strategic posting around profitable procedures
• Review generation velocity and response strategy
• Alignment between GBP and website signals

Get the free audit. We’ll show you exactly what gaps your current provider is missing.

If they’re doing everything right (rare), we’ll tell you. If they’re missing critical optimizations (likely), you’ll see the exact dollar cost.

“Can you just do Sprint 1 (GBP) and then I’ll manage it myself?”

No, and here’s why:

Maintaining top 3 map pack rankings requires ongoing work:

• Strategic posting 2-3x/week
• Q&A monitoring and updates
• Review generation and response
• Competitor monitoring and defense
• LSA budget optimization
• Website alignment maintenance

We’ve seen practices try to DIY after initial optimization. They’re usually back in position 7-10 within 90 days.

The ongoing monthly management ($3,997/month) is what keeps you in the top 3.

Think of it like this:

• Sprint 1-4 = Fix what’s broken (get you to top 3)
• Month 2+ = Keep you there (defend against competitors)

You need both.

“How do you measure success for each sprint?”

Sprint 1 Success Metrics:

• GBP fully optimized (all gaps fixed)
• Map pack position improvement (typically 2-4 positions in Week 1)
• Competitive analysis complete

Sprint 2 Success Metrics:

• LSAs live and generating calls
• Cost per lead 30-50% lower than Google Ads
• Website speed and mobile scores above 85
• Schema markup implemented

Sprint 3 Success Metrics:

• Review system generating 3-5x more reviews
• 5-7 optimized service pages live
• GBP and website fully aligned
• Click-to-call conversion improved 20-30%

Sprint 4 Success Metrics:

• Sustained top 3 map pack position
• 40-60% total call volume increase
• Clear attribution showing which sources drive calls
• Predictable monthly patient flow

We show you the data for each sprint in Week 4 performance report.

“What if I don’t see results after 30 days?”

First, let’s define “results”:

After 30 days, you should see:

• Map pack position improved (ideally top 3, at minimum better than starting position)
• Patient inquiry calls increased 20-40% (from LSAs + improved GBP)
• Review velocity increased
• Website technical issues fixed

If you’re NOT seeing these results after 30 days, one of three things is happening:

1. Your market is extremely competitive (major metro with 100+ practices) – may take 45-60 days to break into top 3
2. Your starting position was very low (position 15+) – improvement is happening but takes longer to reach top 3
3. Something’s not working – we analyze and adjust strategy

We don’t stop at 30 days.

If results aren’t where they should be, we keep optimizing (at no additional cost) until they are.

Month-to-month terms mean: If we’re not delivering, you can cancel. But we’ve never had a practice cancel because of lack of results—only because they sold their practice or retired.

“Do you work with practices that also have SEO agencies?”

Yes, and it often makes sense.

Here’s why:

Traditional SEO agencies focus on:

• Long-form blog content
• Backlink building
• General keyword rankings
• Domain authority

We focus on:

• GBP optimization (map pack rankings)
• LSA management (immediate calls)
• Service page optimization (high-value procedures)
• Local search dominance

These don’t conflict. They complement.

Many of our clients keep their SEO agency for ongoing blog content and backlink building while we handle GBP, LSAs, and conversion optimization.

The key: Make sure your SEO agency isn’t ALSO trying to manage your GBP (poorly). We handle that.

“What happens if my rankings drop after you optimize?”

Short answer: They won’t. But here’s why:

Google algorithm updates happen. When they do, we:

1. Monitor rankings daily (we’re alerted immediately to any drops)
2. Analyze what changed in the algorithm
3. Adjust optimization strategy accordingly
4. Restore rankings (usually within 7-14 days)

Competitor activity happens. When competitors optimize their GBPs, we:

1. Monitor their changes
2. Adjust your strategy to maintain advantage
3. Usually stay ahead because we’re managing yours actively

The ongoing monthly optimization is specifically designed to defend against:

• Algorithm changes
• Competitor optimization
• Market shifts

If rankings drop, we fix it. It’s all included in your monthly service.

This has happened with 2 clients in 3 years (both due to major Google algorithm updates). Both were back in the top 3 within 21 days.

“Can I pause service during slow months?”

Technically, yes (month-to-month terms), but we strongly advise against it.

Here’s why:

If you pause:

• Strategic posting stops (Google sees inactivity, rankings drop)
• Review generation stops (competitors gain velocity advantage)
• LSA management stops (you lose “Google Guaranteed” position)
• Competitors actively optimizing will outrank you

Typically takes 30-60 days to restore rankings after a pause.

Think of it like gym membership: If you pause for 2 months, you don’t pick up where you left off. You have to rebuild.

Better approach: If budget is tight during slow months, we can:

• Reduce LSA budget (but keep system running)
• Focus on maintenance rather than expansion
• But keep core optimization active

Maintaining top 3 is easier than regaining it.

“What if I need a complete website redesign?”

That’s a separate project with a separate fee.

But here’s the truth: You probably don’t need it.

After analyzing 10,000+ dental practices, we found zero correlation between “beautiful website design” and patient call volume.

What DOES correlate with calls:

• Top 3 map pack rankings (GBP)
• Fast load times (website technical)
• Mobile optimization (website technical)
• Service pages for high-value procedures (website content)
• Schema markup (website technical)

The 4-Sprint System fixes all of these within the $3,997/month.

A complete redesign only makes sense if:

• Your site is on an outdated platform that can’t be optimized (very old WordPress, Flash-based, etc.)
• Your branding is actively hurting conversion (extremely dated design from 1999)
• You’re adding e-commerce or advanced features (payment processing, patient portal)

In those rare cases:

• We’ll quote redesign separately ($5,000-$15,000 depending on scope)
• We can build it or work with your preferred designer
• We handle all SEO/conversion optimization during redesign

But 90% of practices just need optimization, not redesign.

“Do you create blog content or just service pages?”

We create blog content ONLY if it drives calls.

Most dental blog content doesn’t drive calls:

• “How to brush your teeth properly” – No patient calls from this
• “Flossing tips for better oral health” – Zero revenue impact
• “The history of dentistry” – Doesn’t fill chairs

We create blog content when keyword data shows:

• High search volume for procedure-related content (“dental implant cost,” “Invisalign vs braces”)
• Emergency content opportunities (“cracked tooth what to do,” “tooth abscess treatment”)
• Comparison content (“veneers vs bonding,” “root canal vs extraction”)

If we find these opportunities during Sprint 4 or ongoing optimization, we create the content—it’s included in your $3,997/month.

We DON’T create:

• Generic oral health tips (doesn’t drive revenue)
• Content for the sake of having a blog
• Thin content just to hit a monthly quota

Only content that makes your phone ring.

“What’s the difference between this and Local Service Ads alone?”

LSAs alone:

• Get you visibility at the very top of search
• Pay-per-lead pricing
• Generate immediate calls

But LSAs alone don’t:

• Improve your map pack ranking (below LSAs)
• Optimize your website for conversion
• Build review velocity
• Create service pages for high-value procedures
• Provide long-term organic visibility

The 4-Sprint System includes LSAs PLUS:

• GBP optimization (map pack rankings)
• Website optimization (conversion)
• Review generation (sustained rankings)
• Service pages (procedure-specific visibility)

Result: You show up multiple times on search results page:

1. LSAs at the very top (“Google Guaranteed”)
2. Map pack in the top 3 (organic)
3. Service pages ranking for specific procedures

Triple visibility = more calls.

“How long do I need to stay with you?”

Month-to-month terms. No long-term contract.

But here’s typical client journey:

Month 1-3: Implementation and initial results
Month 4-12: Sustained results, ongoing optimization
Year 2+: Defending top 3 position, expanding to new keywords/services

Average client retention: 18-24 months

Clients leave when:

• They sell their practice
• They retire
• They move (rare)

Clients DON’T leave because:

• Lack of results (if we’re not delivering, we fix it)
• Found someone cheaper (ROI justifies investment)
• Better option (there isn’t one for dental-specific GBP + website optimization)

You can cancel anytime with 30 days notice. But clients who see results (most) stay for years.