If the only place your website is showing up is organically, you’re losing thousands of dollars. 

THE SOLUTION: The Practiwrite Dental SEO Sprints System

After three-plus years of working exclusively with dental practices, I’ve developed a four-sprint approach that solves these visibility problems and generates a consistent flow of high-quality patients. This isn’t theory—it’s the exact process we use for our dental clients.

Sprint One: Local SEO Optimization Sprint

Most dental SEO agencies make the mistake of treating SEO as a long, drawn-out process that takes 6-12 months to show results. Our sprint approach delivers results within days, not months.

Step 1: Complete NAP Info Workbook

The foundation of local visibility is consistent Name, Address, and Phone (NAP) information across the web:

• Create a comprehensive NAP Info Workbook specifically for your practice
• Standardize your practice information across all platforms
• Make sure your practice name includes your main keyword (e.g., “Brightsmile Family Dentistry” vs just “Brightsmile”)

Real-world impact: One of our clients’ practices had 14 different variations of their business name and address online. After unifying their names, their map pack visibility improved by 267% in just 17 days.

Step 2: SERP and Competition Research

Before making any changes, you need to analyze what’s actually working in your local market. Do this by:

• Checking Google search results to identify competitor performance for your main keywords
• Analyze which competitors are dominating the map results
• Complete a competitive analysis to find opportunities they’re missing

Why this matters: When you look at your local competitors, you will find they’ll often be using the wrong GMB category. Your position can jump in local results just by choosing the most optimal category based on keyword volume data.

Step 3: GMB Profile Optimization

Your GMB profile is the single most powerful patient generation tool you have (besides your website):

• Determine the optimal main and sub-categories for your practice
• Create keyword-rich profile content that triggers Google’s relevancy signals
• Write service and product descriptions that match what patients are searching for
• Set up booking links to your website
• Create strategic posts about FAQ-related keyword searches

The data proves it works: Practices with fully optimized GMB profiles receive 7.3x more calls, 5.2x more website clicks, and 4.8x more direction requests compared to partially optimized profiles.

Sprint Two: Website Quality Audit & Optimization

Most dental websites suffer from technical issues that actively hurt their ability to rank. Our systematic website quality audit process fixes these issues.

Step 1: Content Cleanup Actions

Before you can fix anything, you have to identify and fix technical and content problems that are hurting your rankings. For example:

• If 2+ pages target the same keywords, merge them or establish proper canonical relationships
• If a page has low traffic but has external links, redirect it to a more relevant page
• If a page has no traffic, no relevance, and no backlinks, trash it

Real example: One dental practice had three separate pages competing for “dental implants” rankings. By merging them into one comprehensive page, their rankings jumped from page 3 to the top of page 1 in less than a month.

Step 2: Content Improvement Actions

Your underperforming content needs to be systematically improved. Our agency has a simple process for this:

• For pages losing traffic with outdated content, implement complete rewrites
• For thin content (less than 1,000 words), create more comprehensive content (either a total rework or adding updated facts or statistics)
• For content with good length but missing keywords, refresh it with targeted optimizations that make it search engine AND reader friendly
• For pages missing on-page elements but with good content, add H2s, internal and external links, and media

The data speaks: After implementing our content improvement protocol for a 12-doctor practice, their organic traffic increased by 64% within 60 days, directly leading to 27 new patient appointments.

Step 3: Metadata Rewrite Actions

Small metadata changes can drive big ranking improvements. You can achieve this by:

• Updating missing meta descriptions and page titles
• For pages ranking in positions 4-20 with poor CTR, rewrite page titles
• Optimize metadata based on actual search behavior, not guesswork

Real numbers: By optimizing metadata for a dental implant specialist, we increased their click-through rate from 4.2% to 8.7%, doubling their implant consultation requests without changing ad spend.

Step 4: Technical Optimization Actions

This is the “under the hood” part of your website that makes all the difference in how your site is found. Too often, it’s what you don’t see that makes all the difference. Fix the technical issues holding back your rankings by performing actions such as:

• Ensuring proper indexability of all service and location pages
• Configuring robots.txt to allow crawling of important content
• Implementing proper canonical tags to prevent duplicate content issues
• Fixing redirect issues that are hurting your authority
• Implementing proper schema markup for dental practices

Why this matters: After fixing technical issues on your website, organic traffic can increase by as much as 117% in just 28 days—all without creating any new content.

Sprint Three: Strategic Content Marketing

Most dental practices create generic, forgettable content that doesn’t connect with patient search behavior. Don’t be like them. Our content marketing system is built specifically around how dental patients search.

Step 1: Content Gap Analysis

Find out exactly what content your practice should be creating:

• Perform a comprehensive content gap analysis compared to top-performing competitors
• Review your Website Quality Audit to identify the “low-hanging fruit” content improvement opportunities
• Build a strategic Content Workbook with prioritized topics based on patient search behavior

Real-world impact: By implementing our content gap strategy, one dental practice ranked for 217 additional keywords within 90 days, generating 43 new patient appointment requests.

Step 2: Strategic Content Prioritization

Not all content is created equal. Focus on what drives patients into your chairs:

• Priority 1: Bottom-funnel content targeting your key services (e.g., “dental implants in [city],” “Invisalign provider [city]”)
• Priority 2: Mid-funnel content addressing specific concerns (e.g., “how much do dental implants cost,” “how long does Invisalign take”). This is also a great opportunity to inject your POV based on your experience with patients
• Priority 3: Top-funnel awareness content targeting dental pain points (e.g., “sensitive teeth when drinking cold water,” “bleeding gums when brushing”)

The proof: Dental practices following our content prioritization system have seen a 3.8x higher conversion rate from their content compared to traditional “blog post” approaches.

Step 3: Research-Driven Content Development

Don’t just look at what your competitors are doing and copy them. Create content that matches patient search behavior. Do this by:

• Analyzing the top 5 ranking results for each target keyword
• Identifying the optimal content structure and word count for each topic
• Create comprehensive content briefs with primary and secondary keywords
• Develop content that directly and thoroughly answers patient questions and concerns

Real example: By creating service pages based on our research methodology, one practice increased their organic traffic by 131% in six months, with comparable gains in new patient acquisitions.

Step 4: Professional Content Creation

Create dental-specific content that converts visitors into patients:

• Create comprehensive 1,200+ word service pages (ideally for every location your practice serves)
• Incorporate your practice’s unique value propositions and approaches
• Make sure all your content is optimized for both traditional search engines and generative search (GEO), as well as conversions

What makes it different: Our dental content incorporates specific patient-friendly terminology – no jargony fluff – while maintaining clinical accuracy, striking the perfect balance between authority and accessibility.

Step 5: Strategic Implementation

Make sure your content is properly optimized for maximum impact:

• Optimize titles, meta descriptions, and URLs for click-through rate
• Add proper internal and external linking to build topical authority
• Incorporate relevant external links from high-authority websites
• Add high-quality, optimized images with proper alt text

The results speak for themselves: Practices implementing our content implementation protocols see an average increase of 72% in organic traffic within 6 months.

Sprint Four: Local Service Ads Management

Local Service Ads (LSAs) have revolutionized dental marketing, but most practices either ignore them or implement them incorrectly. With LSAs, you’re paying per lead, not per click. Much more cost-effective.

Step 1: Eligibility and Setup

Getting started is simple. Go through the entire process by:

• Checking if your practice qualifies for LSAs based on Google’s guidelines
• Make sure your GMB Profile is properly optimized to support LSAs
• Complete the registration process with all required information
• Go through the background check and documentation submission

Real-world impact: One of our clients was spending $3,200/month running Google Ads, generating 11 new patient calls. After implementing LSAs, they spent $2,400/month and generated 28 new patient calls—more than doubling results while reducing costs.

Step 2: Strategic Budget Management

Most practices waste money on poorly optimized LSAs. Don’t be like them by performing tasks like:

• Determining the optimal weekly budget based on your market and competition
• Using Google’s budget estimator to predict potential reach
• Monitor and adjust your budget based on performance metrics
• Track key metrics like cost per lead (CPL) and conversion rate

Step 3: Profile Optimization and Management

The difference between a well-optimized LSA profile is in the details:

• Create compelling business descriptions emphasizing your unique selling points
• Set up proper tracking for calls and messages
• Optimize service areas based on performance data
• Continuously update your profile with new services, certifications, and photos

Step 4: Review and Lead Quality Management

Maintain the health of your LSA campaign:

• Implement a review generation system to build positive ratings
• Respond promptly to all reviews using proven templates
• Regularly assess lead quality by tracking job completion and revenue per lead
• Refine targeting based on lead quality insights

Real example: By implementing our review management system for LSAs, one practice increased their review count from 6 to 72 within 90 days, improving their ad position and reducing cost per lead by 27%.

Step 5: Performance Analysis and Optimization

Keep building on your results by:

• Reviewing monthly performance reports from Google
• Tracking key performance indicators like impressions, CTR, and customer acquisition cost
• A/B testing different headlines, descriptions, and CTAs
• Making data-driven adjustments to maximize ROI

Real results: Through continuous optimization of your LSA campaign, you reduce your cost per new patient acquisition from $189 to $50-75 over 90 days.