Content Strategy For Dental Practices: Your Practical Guide

You know that feeling when you do a Google search, see a dentist right at the top of the search results, and wonder how they do it? Building an audience for your dental practice in today’s over-saturated digital world feels overwhelming when you have to keep up with trends and post engaging content. This is where a smart content strategy for dental practices steps in.

It’s the bridge between building a strong online presence and attracting new patients to your practice.

Creating content goes beyond just posting a 500-word blog now and then. Your dental practice content needs a good plan with consistent execution. Think of it as a step-by-step process, much like the detailed work of a root canal.

When you’ve read (or skimmed) through both parts, you will know how to build a profitable content strategy for dental practices and why you don’t want to publish a single piece of content without a solid content strategy.

The Case For Having A Content Strategy For Your Dental Practice

Think about this: what’s the first thing people do when they need a new dentist? Back in the day, they would probably ask friends for recommendations.

But it’s 2025, not the 1980s – they go online and they do a search. If your website isn’t there (but your competitors’ site is), that’s potentially tens of thousands of dollars lost. A solid content strategy for your website with an emphasis on local search helps you reach those potential patients.

Content strategy isn’t just about posting blogs a couple of times a month. It’s about strategically planning and creating high-quality, valuable content that attracts, engages, and converts your target audience. This means understanding what your ideal patients are searching for online and then giving them the information they need in a way that says “these people know what they’re talking about.”

Maybe you’re thinking, “I’m a dentist, not a content strategist!” That’s okay! The good news is with a little planning and effort, you can create a content strategy that gets real results for your dental practice.

But before you start building your revenue-growing content strategy, you need to lay the foundation first.

8 Things You Must Do BEFORE You Build Your Dental Practice Content Strategy

Before you start any keyword or topic research, you need to put a few things in place for your content strategy to be successful:

1. Define Your Goals

Know what you want to achieve with your content strategy. If your practice is bustling, then you want to focus on brand awareness. You could include thought leadership content as part of building your brand.

If it’s the opposite of bustling, then you want to focus on sales and connections. If your site is new or not being found, then you want to focus on SEO. Or you can focus on all three goals (I’ve worked with clients where I include all three goals).

2. Understand Your Target Audience

What type of patients do you want to serve? Where are they located? These are questions that will lead to a website that is optimized to speak to those patients’ pain points.

It also positions you as someone with empathy for your patients – this is always good. My clients all serve a higher income clientele so if you want to target this group, then having a deep understanding of this audience is paramount.

3. Develop Your UVP

Your UVP (Unique Value Proposition) is what sets you apart from your competitors. There are hundreds and hundreds of dental practices in any geographic area. You must clearly define what sets your practice apart from other practices.

Do you offer a specialized service that other dental practices in your area don’t offer? Do you have a unique approach to patient care? Whatever it is that you’re doing that other dentists in your area do not, put that front and center in your website messaging.

4. Perform a Competitor Analysis

When I’m doing a competitor analysis for my clients, I go through my database of dental practice websites to study:

• What they’re doing well
• Keywords they’re ranking for
• Any content gaps they have
• Any opportunities to capitalize on

You don’t want to build a clone of someone else’s content strategy. You’re building something unique and valuable for your ideal patients.

5. Identify Your Brand Voice and Tone

When I’m starting work with my clients, one of the concerns they have is the tone of their content. ‘Will this sound like I wrote it?” It’s an understandable concern.

This is why I have a voice process I perform with my clients that helps me nail down their brand voice and tone. If you have a professional, relaxed, or humorous tone, you can include that in your brand voice guide. You can also choose the type of language you want to use that reflects the values you set for your practice (I’ll discuss voice guides more later).

6. Determine Your Content Pillars

Your content pillars will be directly related to the services you provide. For example, if your practice performs cleanings and fillings, then your content pillars will be related to those topics.

Below is an example of a dental practice that has its featured services right on its homepage. If I were building a content strategy for this practice, then these topics would certainly be content pillars I would create content around.

7. Audit Your Current Content

If you have blogs already published on your website, it’s important to audit that content. When performing your audit, you want to ask questions like:

• Is this content converting?
• Is this associated with my service offerings?
• Is this written for the patients I want to serve?
• Does this content answer the search intent of the target keyword?

If the answer to any of those questions is no, then update the content. If the content you currently have isn’t about the services you offer, then chuck it.

8. Perform a Technical Audit of Your Website

Having a website that brings in patients requires more than just amazing, SEO-optimized content. You need a site that Google loves.

There’s four pillars of SEO :

1. On-page SEO
2. Off-page SEO
3. Written content
4. Technical SEO

You need to get that last pillar right if you want your site to perform well in search engines. A technical audit will look at things like:

• Site structure
• URL structure
• Redirects
• Metadata

I realize this is getting into the technical weeds a little bit 😉. But I assure you this is super important for your website.

My team and I perform technical audits for our client’s sites before we do any other work. Having a professional with technical SEO experience is always best. Too much can go wrong and you don’t want to leave that task in the hands of inexperienced people.

How To Build A Content Strategy For Dental Practices: Step By Step

Now that you’ve laid the foundation for your content strategy to be successful, let’s get down to the building of your content strategy.

Step One: The Voice Guide

A huge part of building a content strategy for dental practices is the content you publish. Sadly, this is where many well-intentioned content strategies fail. This is due to a lack of cohesion.

A voice guide gives your content team the blueprint for:

• How to build your content briefs
• How your content is researched (and where)
• What types of content you create and publish
• Where and how your content is distributed (and what channels)
• The tone, vocabulary, and cadence of the voice of the person you want your content to represent.

A voice guide starts with what’s called a voice finder session. This is a session where I will work with you to flesh out your unique voice and POV. Then, I can put that voice on display in all your content – making your content inimitable.

The finished voice guide will serve as the go-to document for your writers to use to ensure voice uniformity. No matter what content type, the content will sound like it’s from your practice. The voice guides I develop for my clients also include a rubric for writers to keep them consistent when writing.

Step Two: Audience Research

Notice how your content strategy didn’t start with keyword research. Many content marketers start with that step, which is a huge mistake. You have to understand who you’re writing for before you start your research.

This will keep you from writing content that doesn’t convert into more patients.

To start, you need to talk to your current patients who represent the type of patients you want to serve. You want to ask questions like:

1. Do you remember how you found our practice?
2. What stood out most to you about us?
3. Were you thinking about going to another practice?
4. What was one thing you found with our practice that made you choose us? Take us through your thought process.

These are just a few questions to help you get started. I have a comprehensive process in place for this stage as part of my Dental Practice SEO Sprints service, which is exclusively designed for dental practices. The answers you receive from your patients will be valuable material that informs your content, resulting in more conversions and fewer bargain shoppers.

Once you have a good idea of your ideal patients’, concerns, interests, and the questions they have, creating targeted, high-converting content is that much easier.

For example, do many patients express anxiety about dental procedures? If so, you could create dental content that focuses on those feelings and fears by explaining procedures, showcasing relaxed patient testimonials, and highlighting pain management techniques used at your practice.

Step Three: Set Content Goals

As I stated earlier in this guide, you have to set content goals. Your goals can either be for:

• Brand awareness
• Sales and connections
• Or SEO/LLM rankings

Sales and connection content builds trust with your readers. You will be creating content that is engaging and authoritative for your readers, like blogs or case studies.

Brand awareness content helps you stand out from the pack of dental practices. You will create content that is focused on what sets you apart from other practices, such as behind-the-scenes content or “a day in the life” content

SEO/LLM ranking content is written to be found in search and AIO (Google’s AI-generated results) and LLMs like ChatGPT. This is content that is most relevant to your audience and answers the search intent of the terms they use to find the services you offer. The best examples of SEO content are long-form blogs and guides (i.e., “Your Complete Guide To Dental Implants”).

Step Four: Build Your Content Pillars

As stated earlier in this guide, content strategy for dental practices means focusing your content on topics that are directly related to the services you offer. These topics will form your content pillars.

Take a look at this dental practice’s services page:

You can see their main services are:

1. General dentistry
2. Specialized dentistry
3. Cosmetics dentistry
4. Orthodontics

For this dental practice, I would create content pillars based on these main services. Many general dentistry topics fall under general dentistry. The same can be said for cosmetic dentistry.

Once you define your content pillars, you can build your sub-topics. Think of it as a hub and spokes, with the content pillar being the hub and the sub-topics being the spokes.

Step Five: Perform A Technical Website Audit

All of the work above won’t mean a thing if your website isn’t technically sound. It’s like going on a cross-country road trip and not checking the engine to make sure it’s sound and has enough oil. This step should be done by an experienced SEO strategist who knows technical SEO.

What happens during a technical SEO audit? When I’m performing a tech SEO audit for clients, I start by looking at the site structure. Site structure is important for Google to crawl your site properly.

This is what a healthy website structure looks like:

Once the website structure is analyzed, you need to continue the audit process by following these steps:

• Crawling the site: checking each page on your website for issues that prevent search engines from indexing it or users from accessing it.
• Analyze technical elements: looking at the website’s code and other technical elements such as URL structure, redirects, sitemap, Robots.txt files, and image delivery, to name a few.
• Identify issues: look for anything that will prevent search engines from crawling your website properly, such as hreflang errors, content cannibalization, and canonical problems.
• Make recommendations: once you identify the issues, you make recommendations to your SEO tech professional to repair them.

Step Six: Plan and Write Your Content

Now it’s time to start planning and writing your content. If you have a writing team, this task is way easier. There’s an art to writing a great piece of content that not only gets found but gets read.

Author’s Note : You never want to publish content at random. Your content should ALWAYS be tied to your audience’s pain points and your content goals. Without a content strategy, you’re just throwing darts at a dartboard blindfolded and hoping to get a bullseye.

Here’s a step-by-step plan I use for creating a great piece of SEO-optimized content with an example from a client:

1. Choose your topic . For this example, the topic is composite teeth bonding (this is also the focus keyword).

2. Study similar content pieces. Look at what’s currently ranking for that keyword and write something better and more unique (never rip off another blog. It’s gross).

3. Plan how to fulfill search intent . For this example, someone searching “composite teeth bonding” is someone who is either thinking about or wanting this service done for them. So my goal is to write a comprehensive, informative blog that explains the composite teeth bonding process in an informative way.

4. Build your SEO-optimized content outline . Your title (H1) and at least one H2 should include the target keyword. Your H2s and H3s should support the main topic and be optimized for logical progression through the piece.

5. Optimize internal and external linking . Make sure the internal and external linking is on-point. Below is an example of what your internal linking should look like:

There should be no more than 3-4 external links, Your external links should go to pages that are:

1. Relevant to the topic.
2. Have a high DA (domain authority).
3. Not direct competitors to your practice.

An example of a good external link is the ADA website. Your internal links should go to other blogs in the content pillar and/or to your service pages.

6. Make sure the anchor text is relevant. Your anchor text should be descriptive and tell your reader exactly what they will be clicking on. Look at this example:

Step Seven: Content Publishing and Maintenance

You’ve chosen your topic, built your outline, and answered search intent in the piece. Now it’s time to publish and maintain your blog. For my clients, I publish immediately after they do a quick review for factual accuracy.

You want to keep up a consistent, regular publishing schedule to maintain your SEO rankings. I recommend 2-4 times a week, minimum. If your site is new, you want to publish four times a week.

The only KPI you need to track is how many new patients you are seeing. Other SEO pros will tell you differently, which is wrong and misleading (done for their benefit). Content is a salesperson. If the salesperson isn’t making the sale, then you retrain them.

In this case, you analyze the pages on your site to see which are getting the most conversions. For the pages that aren’t converting as well, you re-optimize them by:

• Confirming the search intent hasn’t changed.
• Making sure the search volume hasn’t dropped.
• Making sure the metadata and URL structure are relevant.
• Checking that the internal and external linking is good or that the pages you are linking to are still relevant.

You want to regularly update your content, either quarterly or if there has been some dramatic change in the dental industry (ex., COVID), then weekly. The last part of a profitable content strategy for dental practices is content distribution. It’s so important that it has its own section.

Content Strategy For Dental Practices: Content Distribution

Having a content strategy for your dental practice that includes a plan for what you create AND how you distribute it increases brand visibility. Your prospective patients spend at least some of their free time online.

They use Google and ChatGPT to research symptoms, browse social media to find local businesses, and even read online reviews to choose a healthcare provider.

Content distribution is a too often overlooked part of a profitable content strategy. Your strategy needs to include how you plan to distribute your content in the places where your ideal patients live. For my clients, I include content distribution as part of content creation.

Why Is Content Distribution So Important?

Imagine spending $150k for a brand new Mercedes, driving it once, then parking the car in the garage, never driving it again. Silly, right? That’s what it’s like creating blog content and not getting all the mileage out of it as you can.

Each piece of content you create should be looked at as an investment. If you invest in your content, you want that content to work hard for you. I include a distribution doc with each piece of content I write that includes:

• The blog title
• Themes you want to cover (the themes will come from your blog H2s)
• Channels you want to post on and how often
• And drafts of each post formatted for that platform (i.e. email, LinkedIn, Facebook, YouTube)

The goal of content distribution is to amplify your message (and your authority) to the people you want to reach.

Where To Share Your Content

There are many media platforms and social media channels where you can create a profile and connect with your patients outside of your practice. Here are a few to consider:

• Email: One of the most valuable assets any business should have is an email list. Build your list by offering practical tips to your patients with links to your content so they can read further. This builds trust and builds your authority.
• Facebook: With a massive active user base, Facebook is a highly effective platform to use for sharing longer-form content with detailed explanations and plenty of visuals. Since people love a good before-and-after picture, this can be a great place to share successes.
• YouTube: It’s one thing to read about your dental practice. But if your potential patients get to see you and your team, then they will attach a face to your brand. YouTube is perfect for displaying how you operate and discussing popular dental topics.
• Twitter/X: Because most posts are based on text, the majority of followers are interested in current events and topics related to politics or news. This is a good way to engage an older demographic (if those are the type of patients you want to reach). You can even share your dental blog posts here with a link to read more.

Take a look at this table for examples of social media posts for inspiration:

Content Topic	Content Idea	Platform	Visual Ideas
Healthy teeth tips	Five foods that harm tooth enamel	Facebook	Before and after photos or photos showing damaged enamel
Promoting good hygiene for children	Three tricks for turning brushing into a fun activity	YouTube Short	Short engaging video demonstrating one technique, cartoon character tooth image with smiling toothbrush
Mythbusting a popular misconception	Drinking soda damages your teeth more than sugar	Twitter/X	Image of soda and candy side-by-side, infographic showing chemical breakdown

Create Content That Drives Patient Engagement

What engages a patient looking for a dentist is different than other target audiences. For example, most of us will scroll through long, information-heavy posts on social media unless the headline or visual grabs our attention. This means your content strategy for dental practices requires short, clear messaging using impactful, relevant images and easily digestible bits of information.

Think about incorporating different media formats to keep your audience engaged. For example, creating short video tutorials under one minute (think YouTube shorts) can cover topics patients ask about frequently and showcase your team’s expertise. One of the ways I help my clients (part of my A.I.S. Content Accelerator) is by repurposing their blog content into YouTube scripts.

11 Ways to Optimize Your Google My Business Profile To Support SEO

Your patients are searching for dentists like you online every single day. That’s where your Google My Business (GMB) profile comes in. It’s the first impression many people will get of your practice, so you want to make it count.

But GMB is more than just an online directory listing. It’s a powerful tool that plays a crucial part in your content strategy.

It helps with local SEO, meaning it improves your chances of showing up in the local maps pack results. When someone searches “dentist near me” or “best dentist in [your city],” a well-optimized GMB profile can put you right at the top of the list.

This is huge because it puts your practice front and center for potential patients who are actively looking for dental services. Here’s some ways to maximize your GMB profile to boost your website:

1. Claim and Verify Your GMB Listing

This step is obvious but I have encountered enough clients who haven’t taken this step that I feel I need to mention it.

2. Regularly Update Your NAP Info

Make sure you add/update your business name, address, and phone number. This is crucial for local SEO results.

3. Choose Relevant GMB Profile Categories

If your practice is general dentistry, then you want to choose “dentist” or “dental clinic.” For more specific categories, such as cosmetic dentistry, then you want to choose “cosmetic dentist.” Make sure the category you choose most accurately describes your service offerings – and if your service offerings change, then make the appropriate updates.

4. Update Your Business Hours

Correct business hours are an important local SEO factor. Therefore, you want to make sure your business hours are accurate. Most dental practices have different hours Monday through Saturday, so include your hours accurately.

5. Include a Link To Your Website and Social Media Profiles

A majority of people will click through to a dentist’s website after finding them in the maps pack. Make sure there’s a link to your website in your GMB profile. You can also include links to your social media pages.

6. Add Your Services

You can add services that are more specific to your dental practice. This helps users who are looking for specific services you offer. Update your services as your practice changes.

7. Optimize Your Business Description

Write a business description that is not only targeting dental-specific keywords (i.e. dental cleanings, root canals, cosmetic dentistry) but local keywords.

For example, a dental practice in my area would write something like:

“Conveniently located on Darrow Road, Twinsburg Dental Associates is close to the places you live, shop, and work. Our dental services include routine cleanings and checkups, teeth whitening, root canals, extractions, and cosmetic dentistry .”

This description shows the type of services offered at this dental practice as well as naturally incorporating location-specific keywords.

8. Use High-Quality Pictures and Videos

Include pictures and videos of your office, your team, and especially pictures with satisfied patients. Before and after pictures work fantastic here. This helps add more trust and authenticity to your practice as well as optimizes your GMB profile (think smiling pics of you and your team).

9. Use GMB Profile Posts

If you have special offers or want to promote an event, for example, specials for first-time patients, then you can create a post highlighting that offer. You can also add posts that are directly related to your blog content that includes a link to that blog.

For example, you can share tips about maintaining Invisalign braces clean and include a link to your blog about that topic.

10. Use the Q&A Section on Your GMB Profile

The Q&A section on your profile allows anyone to ask questions about your practice. You can answer these questions or others from the community can answer these questions. These questions can be about anything from your business hours and location to specifics about your services.

People can “upvote” answers they like which helps to prioritize the most relevant answers. You can also use it for possible future blog topics.

11. Manage Your Reviews

By far one of the most important ranking factors for your GMB page is your reviews. Encourage your patients to leave a review after their appointment by sending them a link to your GMB reviews page by text or email. This offers convenience for your patients and gives a positive view of your practice.

When your patients leave reviews, ALWAYS respond to those reviews. This isn’t done by every dental practice and it’s almost like leaving money on the table. It’s just one more way to both stand out and positively show your brand (for super busy practices, use these templates and customize them for your voice).

Optional GMB Profile Sections

Two other GMB profile sections you can optimize are online appointment booking and messaging. These two sections don’t directly contribute to local Google rankings, but they do lead to improved customer satisfaction, which leads to better reviews (a HIGHLY important Google ranking factor).

For messaging on GMB, anyone who clicks on your profile can send a message to you if you enable the feature on your profile.

You will receive a notification whenever someone leaves a message. It’s important to keep in mind that you must answer messages within 24 hours otherwise Google will disable the chat feature from your profile. You can create automatic answers to your most FAQs within chat settings.

Why Dentists Should Think Twice Before Using Paid Ads

Many marketing companies and SEO professionals will sell you on the idea that paid ads are the way to go to get leads. Here’s why you should not subscribe to that mindset.

Paid ads don’t get clicked on

While 64% of people will click on ads in search results when they are looking to buy products, it doesn’t convert as well for dental services. The conversion rate for paid search for dentists is hovering at less than 10% (some figures are as low as 2%).

Think about it: who would you trust to perform a service that has a direct impact on your health – someone who paid to get to the top or someone who earned their way to the top by performing stellar service for their patients?

Paid Ads Are Money Suckers

Some dental practices spend as much as $30,000 a month on ads! Search ads are pricey and getting even more pricey. If you’re a new practice or you’re working to get more patients, this can kill your bottom line.

When The Money Runs Out, Your Rankings Plummet

If you remember those children’s rides you would feed quarters into, then you know what happens when you run out of money. The ride stops and kids cry. When you can’t afford to pay for your ads anymore, your website rankings plummet into oblivion.

The Quality of Patient Leads Goes Down

It’s true that everyone needs dental services, but you probably don’t want to serve everyone. Ads will bring you patient leads, but they will often be bargain shoppers and not targeted at your ideal patients.

What You Should Do Instead

Instead of paid ads, focus on two things. First, build a strong online presence that attracts the right patients organically. This means good dental SEO and content marketing to bring people to your website. This way, you’re not just getting any patients—you’re getting the ones who are actively looking for what you offer.

Second, use Meta Ads. Meta ads by far and away blow out Google ads in both cost and effectiveness. The current CPC for dental practice-related terms is between $18 and $20 for basic terms (“dentist near me,” “general dentist”). Expect to pay much more for major metropolitan areas and more sought-after keywords and search queries.

Meta ads are averaging $0.40-$0.60 per click, and the targeting is much better. I’ve started offering Meta ad campaign creation for my clients with great success.

Case Study: A dental practice in Twinsburg, Ohio was hemorrhaging $30,000+ on Google Ads with disappointing results. Despite the hefty investment, they were plagued by low click-through rates, poor targeting capabilities, and, worst of all, attracting primarily bargain shoppers rather than quality patients seeking comprehensive dental care.

The Solution We pivoted their entire digital advertising strategy to Meta ads, using Facebook and Instagram’s superior targeting capabilities to reach ideal patients in their local market.

The Results:

Cost reduction: Slashed advertising spend by more than 50%

Improved targeting: Precise demographic and geographic targeting replaced Google’s broad, unfocused approach

Higher patient quality: attracted patients genuinely interested in quality dental care rather than just price shopping

Better engagement: Significantly improved click-through rates compared to previous Google campaigns

Just goes to show that by using smart marketing strategies (strategies that are designed to make your practice more revenue), you can get more bang for your buck AND get great patients bursting your practice’s bank account.

Content Strategy For Dental Practices: Final Tips To Ensure Success

Now you have everything you need to build a successful, profitable content strategy for your dental practice. Here’s a few final tips:

1. Include a Call-To-Action in Your Content

After you’ve shared tips on whitening, a post-procedure walkthrough, or even answers to patient concerns, you need to motivate your reader to take action. A simple “Schedule your next appointment” isn’t enough (plus it’s boring). Instead, a clear call-to-action guides your reader and makes it easy for them to contact your practice.

This is as easy as creating buttons that say “Schedule an Appointment,” “Learn More,” or even “Download Now” linked directly to specific pages on your website.

2. Create Shareable and Actionable Content

It’s important to offer something your audience wants. It can’t all be promotional materials about procedures or whitening specials. Instead, think of engaging topics, offer dental hygiene tips, dispel popular dental care myths, and even provide creative activity ideas for keeping kids interested in their oral hygiene.

If you’ve worked on a unique or interesting dental case, create a case study that allows readers to learn more. Explain how you solved a problem with successful results, providing images and data that show how your expertise made it all happen.

It can take some time to hone your voice and determine what works for your audience. This is a good time to try different styles, topics, and social media platforms.

3. Use Data and Metrics to Gauge the Effectiveness of Your Content Strategy

Analytics helps you learn which of your efforts are working. Track your data to determine which posts, videos, or blogs are getting conversions. Using the reporting tools in your scheduling app can pinpoint the content and posts that have the highest engagement rates.

4. Stay Consistent

It’s a good idea to use a content calendar to schedule posts in advance. This ensures that content is published on a consistent schedule and on the optimal days of the week. By setting small, achievable goals, such as sharing 1-2 posts per week, you’ll be in better control of your content flow, and you can even look for opportunities to expand.

Another benefit of consistency is it helps you stay top of mind so prospective patients remember you when they need dental services. The positive results you get will grow exponentially into higher authority for your website and your brand.

5. Ethical Content Must ALWAYS Be Prioritized

Patient privacy must be a priority so always get consent before including your patients’ information in your dental blog, social media post, or other form of published content. The ADA has established helpful guidelines and best practices for content marketing in the dental industry.

If you want to include content related to a recent procedure, get a signed release. When sharing it, be sure to keep identifiable traits private, always masking a patient’s face or other identifying factors that compromise anonymity.

6. Have People On Your Staff That Understand The Value of Content and SEO

At this point, the importance of investing in your website with a strong content strategy is clear. If you want your strategy to be executed properly, then your admin team needs to understand the how AND the why of your content. Make sure they’re trained in all facets of SEO content creation and technical SEO.

7. Train Your Front Office Team on How To Consistently Deliver Excellent Patient Service

I’ve built a great many content strategies for dental practices over my career. I’ve never seen one yet that was able to overcome terrible customer service (or bad business management). When you get potential new patients calling your practice, make sure your team is well-trained in delivering excellent customer service to seal the deal.

FAQs about Content Strategy for Dental Practices

Content Strategy For Dental Practices: A Final Word

A content strategy for dental practices isn’t just a quick post about getting a brighter smile. Creating interesting, shareable content, engaging with patients, and strategically promoting services through informative posts are all part of an ongoing journey to reach new audiences and strengthen patient relationships. Consistency, careful planning, and thoughtful content keep people coming back, referring your services to their friends, and viewing your practice as one they trust.

Are you ready to build brand authority with your website and content? My agency, Practiwrite, works exclusively with dental practices, helping you make more money from more patients with my SEO Sprints Accelerator system. Book your FREE strategy session to get your Dental Practice Roadmap today!