Nicole Kolesar

You tried Meta ads once. You boosted a post, maybe ran a new-patient special, and watched a pile of cheap leads roll in.  Half never answered the phone. The other half wanted to know if you took their insurance.  You came to the conclusion that Meta ads don’t work for dentists and went back to

Your schedule has a slow week, so you run a special. New patient exam, X-rays, and cleaning for $59.  The phone rings. Problem solved, right? Not even close. Here’s the uncomfortable truth. That discount didn’t fill your chairs with the patients you want. It filled them with the patients who came for the $59 and

Most fee-for-service dental practices set their marketing budget the same way a PPO practice does.  That’s the first mistake, and it’s an expensive one. A fee-for-service dental marketing budget is the money you set aside to attract patients who choose you for your care, not your in-network status.  Here’s the problem. Almost every budgeting rule

You’ve seen them. Those listings sitting at the very top of Google, above the regular ads, above the map, with the green Google Screened checkmark next to a smiling dentist. And you’ve wondered whether that spot is worth buying for your practice. Here’s the problem with almost everything written about local service ads for dentists:

You’re about to hand a marketing agency real money, and you’ve got your list of questions ready:  Somebody told you those were the smart things to ask, so you’re asking them. Here’s the problem. Those are the same questions every dentist asks, and a slick, well-run agency will sail through all of them and still

You hired the agency.  They checked every box.  Built the website, ran the ads, polished your Google profile, and sent a tidy monthly report with green arrows pointing up.  And your schedule still isn’t full of the patients you actually want. So you start questioning yourself.  Maybe your fees are too high. Maybe your market

Here’s the real math. There’s no flat percentage that answers how much a fee-for-service practice should spend on marketing.  The right number comes from two things: what a new patient is worth to you, and what it costs to acquire one.  Set your fee-for-service dental marketing budget that way and it usually lands between 5%

You want out of insurance. You’re tired of the write-offs, the denied claims, and the feeling that a faceless network gets to decide how you treat your own patients.  But every time you picture dropping all your PPOs at once, your stomach drops with them.  What happens to the schedule? What happens to the mortgage?