Nicole Kolesar - Practiwrite

Fee-for-Service Dental Practice Transition: Complete Guide For 2025

Fee-For Service Dental Practice Transition / Nicole Kolesar

Your dental practice is being slowly strangled by insurance companies, and you know it. Every year, reimbursement rates drop while administrative demands increase. You’re seeing more patients to maintain the same income, rushing through appointments, and compromising on the care you’d prefer to deliver. The PPO contracts you signed to “guarantee patient flow” have become […]

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How to Rank Your Dental Practice in the Google Maps Pack (Guide for 2025)

Dental Practice Management Tips / Nicole Kolesar

When someone searches “emergency dentist near me” or “best family dentist [city],” they don’t scroll. They don’t read five pages of listings. They pick from the top three results in the Google Maps Pack — period. If your dental practice isn’t showing up there, you’re not just missing opportunities. You’re handing patients directly to your

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SEO For General Dental Practices: The Hidden Opportunity Most Dentists Miss

Dental Website SEO / Nicole Kolesar

When a patient has a cracked molar or a screaming toothache at midnight, they’re not flipping through a phone book. They’re grabbing their phone and typing “emergency dentist near me.” If your practice isn’t showing up at the top of that search, you’re invisible. And invisible practices don’t get new patients. They lose them to

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SEO For Cosmetic Dental Practices: The Hidden Patient Goldmine

Dental Website SEO / Nicole Kolesar

Your cosmetic dental practice is bleeding patients. Not because your veneers aren’t flawless. Not because your front desk isn’t friendly. And definitely not because you’re underqualified. You’re losing patients because they can’t find you. And if they can’t find you, they can’t book you. It’s that simple. In 2025, 93% of dental patients search online

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How To Hire, Train, And Keep Top Dental Staff In 2025

Dental Practice Management Tips / Nicole Kolesar

You can run the best Google Ads campaign in your zip code. Have the cleanest ops. The flashiest Invisalign promo posters. But if your front desk coordinator greets a new patient with an eye-roll—or worse, cops an attitude—it’s game over. Hiring and training dental staff isn’t just an “HR thing.” It’s the difference between a

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Local SEO Setup Guide For New Dental Practices: Get Found & Booked Fast

Dental Website SEO / Nicole Kolesar

Starting a dental practice? Congrats—seriously. That’s no small feat. But here’s the real talk: if you’re not showing up on Google when someone searches “dentist near me,” your brand-new office might as well be invisible. Over 80% of people use Google to find their dentist. Not Yelp. Not Facebook. Not that overpriced billboard you were

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Ultimate Google Business Profile Optimization Guide For Dentists (2025 Edition)

Dental Practice Management Tips / Nicole Kolesar

Your Google Business Profile isn’t optional—it’s survival. If your Google Business Profile isn’t optimized to the teeth (pun intended), you’re handing patients to your competitors. Period. Before they ever visit your website or step foot in your office, this is where they decide if they trust you. It’s where they read your reviews, check your

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11 Proven Email Newsletter Ideas For Dental Practices

Content Strategy for Dental Practices / Nicole Kolesar

Email marketing in dental practices often feels like shouting into the void. Most dental offices send basic appointment reminders and birthday wishes, missing big opportunities to build real relationships with patients. Here’s what your competitors won’t tell you: 82% of patients want more health information from their dentists between visits, according to a 2024 DentistryIQ

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15 Creative Video Marketing Strategies For Dentists

Content Strategy for Dental Practices / Nicole Kolesar

You know the feeling. A dental chair that looks like a spacecraft. Strange tools lined up on a tray. The sound of drills in the distance. 85% of patients feel anxious about dental visits, according to the American Dental Association. This is where video marketing changes everything for dental clinics. Think about what happens when

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9 Winning Content Strategy Ideas for Dental Practices to Try

Content Strategy for Dental Practices / Nicole Kolesar

Running a dental practice in 2025 is tough—attracting new patients? Even tougher. With 74% of people searching online before choosing a dentist, having a strong content strategy isn’t optional—it’s essential. But let’s be honest: most dental practices stick to generic advice about brushing and flossing. That’s not what patients are searching for. They want to

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