Nicole Kolesar

Your fee-for-service dental website copy is doing one of two things right now. It’s attracting patients who are the right fit for your practice. Or it’s attracting patients who’ll sit in your chair, hear your fees, and never come back. Most FFS practices I talk to are dealing with the second scenario. And when I

Pull up your dental practice website. Count the blog posts. Count the service pages. Count the resources section, the dental tips archive, the team announcements dressed up as content.  Now ask yourself one honest question: how many of those pages produced a single phone call from a patient you actually wanted to see? Most practice

Pull up your dental implants service page right now. Read the first two paragraphs.  Does it mention comfortable care? State-of-the-art technology? Flexible payment options?  Does it note somewhere that you work with most insurance plans? If it does, you have a problem.  Not because the writing is bad. But because that page was built for

You published. You posted. You waited. And your phone sat there like a paperweight. That’s the moment most dentists and practice managers feel something between exasperation and resignation.  You did what the agency told you to do.  You invested in content.  You were told Google would reward consistency.  But the appointments didn’t come, the calls

Right now, somewhere, a dental marketing agency is pitching a dentist on a TikTok strategy. They’re talking about trending sounds, short-form video content, hashtag stacking, and the power of Reels.  The dentist is nodding along, picturing their practice going viral and their schedule filling up.  They’re going to sign a contract.  They’re going to spend

Most dental practices are publishing content right now. Blog posts. Service pages. “Why choose us” copy.  All of it telling Google and potential patients exactly what kind of practice they are. The problem? For fee-for-service practices, that message is almost always pointed in the wrong direction. The content most practices create was built for one

Most dental practice blogs are losing money. Not because content strategy for dental practices doesn’t work. It does. But because the content strategy behind those blogs was built backward, starting with keywords instead of patients, chasing traffic instead of revenue, and measuring success by page views instead of booked appointments. The result? Practices spending thousands