Content Strategy for Dental Practices

Email marketing in dental practices often feels like shouting into the void. Most dental offices send basic appointment reminders and birthday wishes, missing big opportunities to build real relationships with patients. Here’s what your competitors won’t tell you: 82% of patients want more health information from their dentists between visits, according to a 2024 DentistryIQ […]

You know the feeling. A dental chair that looks like a spacecraft. Strange tools lined up on a tray. The sound of drills in the distance. 85% of patients feel anxious about dental visits, according to the American Dental Association. This is where video marketing changes everything for dental clinics. Think about what happens when

Running a dental practice in 2025 is tough—attracting new patients? Even tougher. With 74% of people searching online before choosing a dentist, having a strong content strategy isn’t optional—it’s essential. But let’s be honest: most dental practices stick to generic advice about brushing and flossing. That’s not what patients are searching for. They want to

A dental practice in Boston tried something different last month. Instead of spending $5,000 on local radio ads, they put that money into social media marketing. Their new patient bookings went up by 300% in 30 days. But here’s what’s interesting: They didn’t use all social media platforms. They picked three specific ones that worked

You know that feeling when you do a Google search, see a dentist right at the top of the search results, and wonder how they do it? Building an audience for your dental practice in today’s over-saturated digital world feels overwhelming when you have to keep up with trends and post engaging content. This is

We’re drowning in content. Everyone with a laptop and a WiFi connection thinks they’re a writer. That means your audience—busy dental patients searching for quality care—has endless options.  So, how do you cut through the noise and actually get them to notice you? Here’s the secret: high-quality content isn’t just words on a screen. It’s